Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything

Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of EverythingFreakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of EverythingEconomics is not widely considered to be one of the sexier sciences. The annual Nobel Prize winner in that field never receives as much publicity as his or her compatriots in peace, literature, or physics. But if such slights are based on the notion that economics is dull, or that economists are concerned only with finance itself, Steven D. Levitt will change some minds. In Freakonomics (written with Stephen J. Dubner), Levitt argues that many apparent mysteries of everyday life don’t need to be so mysterious: they could be illuminated and made even more fascinating by asking the right questions and drawing connections. For example, Levitt traces the drop in violent crime rates to a drop in violent criminals and, digging further, to the Roe v. Wade decision that preempted the existence of some people who would be born to poverty and hardship. Elsewhere, by analyzing data gathered from inner-city Chicago drug-dealing gangs, Levitt outlines a corporate structure much like McDonald’s, where the top bosses make great money while scores of underlings make something below minimum wage. And in a section that may alarm or relieve worried parents, Levitt argues that parenting methods don’t really matter much and that a backyard swimming pool is much more dangerous than a gun. These enlightening chapters are separated by effusive passages from Dubner’s 2003 profile of Levitt in The New York Times Magazine, which led to the book being written. In a book filled with bold logic, such back-patting veers Freakonomics, however briefly, away from what Levitt actually has to say. Although maybe there’s a good economic reason for that too, and we’re just not getting it yet. –John Moe

Author:Steven D. Levitt,Stephen J. Dubner
Hardcover:336 pages
Company:William Morrow(2006-10-02)(2006-10-17)
ISBN:0061234001
List Price:$27.95
Amazon Price:$13.44
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The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

The SPEED of Trust: The One Thing That Changes EverythingFrom Stephen R. Covey’s eldest son comes a revolutionary new path towards productivity and satisfaction. Trust, says Stephen M.R. Covey, is the very basis of the new global economy, and he shows how trust—and the speed at which it is established with clients, employees and constituents—is the essential ingredient for any high-performance, successful organization.

For business leaders and public figures in any arena, The Speed of Trust offers an unprecedented and eminently practical look at exactly how trust functions in our every transaction and relationship—from the most personal to the broadest, most indirect interaction—and how to establish trust immediately so that you and your organization can forego the time-killing, bureaucratic check-and-balance processes so often deployed in lieu of actual trust.

Author:Stephen M.R. Covey
Paperback:384 pages
Company:Free Press(2008-02-05)
ISBN:1416549005
List Price:$15.00
Amazon Price:$8.50
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Rich Dad’s Advisors: The ABC’s of Real Estate Investing: The Secrets of Finding Hidden Profits Most Investors Miss (Rich Dad’s Advisors)

Rich Dad's Advisors: The ABC's of Real Estate Investing: The Secrets of Finding Hidden Profits Most Investors Miss (Rich Dad's Advisors) Author:Ken McElroy
Paperback:224 pages
Company:Business Plus(2004-09-01)
ISBN:0446691844
List Price:$16.95
Amazon Price:$7.94
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Rich Dad’s Advisors: The ABC’s of Real Estate Investing: The Secrets of Finding Hidden Profits Most Investors Miss (Rich Dad’s Advisors)

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The Tipping Point: How Little Things Can Make a Big Difference

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Zero to One Million: How I Built A Company to $1 Million in Sales . . . and How You Can, Too

Do You Want to Become a Multi-Millionaire Entrepreneur? Here’s How.

By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp., a provider of Web-based email marketing and online communication software, to $10 million per year in sales, and has helped numerous clients increase their sales dramatically.

Now Allis shares the secrets of his lightning-fast success with you. In Zero to One Million, he details his simple yet innovative evaluation system of “Market-Advantages-Return” to help you determine if your business idea is viable. Once you have a solid foundation, you can apply his advice for successfully running your business-from initial planning to managing high-speed growth.

  • Evaluate your business idea using the innovative MAR system
  • Write a business plan sure to excite your investors
  • Launch your company with minimal expenditure
  • Boost online sales using cutting-edge marketing strategies
  • Watch all your hard work transform into millions

Did you know that eighty-one percent of millionaires are entrepreneurs? Join the pantheon of successful businessmen and women with Zero to One Million.

Author:Ryan P. Allis
Paperback:240 pages
Company:McGraw-Hill(2008-01-18)
ISBN:0071496661
List Price:$16.95
Amazon Price:$9.27
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QuickBooks 2008: The Official Guide (Quickbooks)

Managerial AccountingManagerial AccountingAs the long-time best-seller, Garrison has helped guide close to 2 million students through the challenging waters of managerial accounting since it was first published. It identifies the three functions managers must perform within their organizations—plan operations, control activities, and make decisions—and explains what accounting information is necessary for these functions, how to collect it, and how to interpret it. To achieve this, Managerial Accounting, 12/E, focuses, now as in the past, on three qualities:

Relevance. Every effort is made to help students relate the concepts in this book to the decisions made by working managers. With insightful chapter openers, the popular Managerial Accounting in Action segments within the chapters, and stimulating end-of-chapter exercises, a student reading Garrison should never have to ask “Why am I learning this?”

Balance. There’s more than one type of business, and so Garrison covers a variety of business models, including not-for-profit, retail, service, and wholesale organizations as well as manufacturing. In the twelfth edition, service company examples are highlighted with icons in the margins of the text.

Clarity. Generations of students have praised Garrison for the friendliness and readability of its writing, but that’s just the beginning. Technical discussions have been simplified, material has been reordered, and the entire book carefully retuned to make teaching—and learning—from Garrison as easy as it can be. In addition, the supplements package is written by Garrison, Noreen, and Brewer, ensuring that students and professors will work with clear, well-written supplements that employ consistent terminology.

Author:Ray H Garrison,Eric Noreen,Peter C. Brewer
Hardcover:896 pages
Company:McGraw-Hill/Irwin(2007-02-20)
ISBN:0073526703
List Price:$155.31
Amazon Price:$114.92
Used Price:$110.00

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