Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series)This book walks readers through a focused strategy designed to get their business ventures started and moving toward profitability as quickly as possible. Masterson feels that too many people are distracted when they’re starting their business and stop by focusing on the obstacles. The book will start with the most important moves that an entrepreneur needs including: not spending too much time planning, not spending too much money, getting operational fast, getting quick cash and not looking for a team but focusing on what the founder can do on his or her own. Then, the book discusses in detail the other necessary steps to success from effective communication, selling, hiring a team, expanding one’s business, being a mentor, etc.

Author:Michael Masterson
Hardcover:375 pages
Company:Wiley(2008-01-02)
ISBN:0470182024
List Price:$27.95
Amazon Price:$15.48
Used Price:$15.48

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A Message to Amazon Readers from Author Tim Harford

Give yourself a pat on the back. You’re not as stupid as everyone says you are, and now there’s a book that proves it.

When I first conceived of The Logic of Life, my aim was to show that a world full of smart people–people like you, that is–doesn’t necessarily look logical on the surface. We eat too much and worry about being fat; drink too much and cringe when we remember; spend too much at Christmas and worry about the bills in New Year. And that’s just the small stuff: what about crime, racial segregation, divorce, big-money politics?

And yet underneath it all there is a hidden logic. It isn’t always pretty, but it’s there if you know how to see it. That is what The Logic of Life is all about.

But when I’d finished the first draft, my editor told me that he didn’t think that people were as logical as I’d said. He wanted me to prove my point.

At first, I thought it was my editor thinks people are illogical because he works in the publishing business. Of course life looks illogical if you do that. (In fact, life looks crazy in most offices: see “Why Your Boss is Overpaid,” chapter four.) But then I realised he was right. I’d left the most important step out.

So I went back and made sure that I laid out all the amazing evidence. I looked at single women hitting the dating scene in American cities; I looked at juvenile delinquents across the US; I looked at Mexican prostitutes; I looked at traders at a convention in Disney World; I looked at professional poker players in Las Vegas and professional soccer players in Europe. I looked at violent spouses, alcoholics, and school bullies.

In every case I discovered a story of hidden incentives and unexpected logic. And through the process of writing–and living–the book, I discovered that this crazy world of ours makes more sense than you might think.

Author:Tim Harford
Hardcover:272 pages
Company:Random House(2008-01-15)(2008-01-15)
ISBN:1400066425
List Price:$25.00
Amazon Price:$14.00
Used Price:$15.88

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Do you think you can’t profit if the economy is in serious decline? Many investors believe you can earn substantial profits only if it’s strong. In this groundbreaking book, Jordan E. Goodman, “America’s Money Answers Man” and an expert with thirty years of experience in the financial media, proves how wrong they can be. FAST PROFITS IN HARD TIMES reveals ten simple-to-implement but little-known investment venues that can make it easy for you to earn high returns even when the economy is down.

Goodman describes how these ten strategies work. He gives you a realistic appraisal of how much time and effort you’ll need to spend on each, and tells you how much money you need to get started, what kind of returns you can reasonably expect, how liquid each investment is, and how to minimize the risks both before and after you plunge in.

Together with this book’s detailed resources-Web sites, associations, companies, and more-the insider tips in this book are geared for the average American, not full-time investors. Just one of these strategies could be your path to a much more comfortable lifestyle.this year and every year.

Author:Jordan E. Goodman
Hardcover:256 pages
Company:Business Plus(2008-01-11)
ISBN:0446581569
List Price:$23.99
Amazon Price:$13.71
Used Price:$13.50

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“The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life,” writes Malcolm Gladwell, “is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do.” Although anyone familiar with the theory of memetics will recognize this concept, Gladwell’s The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a “Connector”: he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere “wasn’t just the man with the biggest Rolodex in colonial Boston,” he was also a “Maven” who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day–think of how often you’ve received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the “stickiness” of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue’s Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell’s closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that “tipping point,” like “future shock” or “chaos theory,” will soon become one of those ideas that everybody knows–or at least knows by name. –Ron Hogan

Author:Malcolm Gladwell
Paperback:304 pages
Company:Back Bay Books(2002-01-07)
ISBN:0316346624
List Price:$14.95
Amazon Price:$5.99
Used Price:$2.75

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How To Make Money In Stocks: A Winning System in Good Times or Bad, 3rd EditionFrom the school of unemotional investing comes the classic How to Make Money in Stocks, by Wall Street analyst and publisher William O’Neil. Readers new to securities will find it an excellent primer, one that relies on time-honored indicators such as quarterly earnings, market capitalization, and daily indexes. O’Neil’s study of winning stocks stretches back to the 1960s, and he shares his insights here, describing what characterizes a growth stock, when to cut your losses (at 7 or 8 percent, no more), and how to spot a market top.

The techniques in How to Make Money in Stocks are hardly revolutionary, but therein lies their strength, as O’Neil claims his is “a winning system in good times or bad.” Investors interested in Net stocks might be disappointed–the author’s first rule is that a company must show a pattern of growing profits, which disqualifies many dot coms. (Try Rule Breakers, Rule Makers for a different take.) O’Neil’s approach to stocks is, above all, rational, and he pays little heed to market hype.

Those new to investing would do well to read this book before embarking, and even more seasoned traders may find How to Make Money in Stocks a refreshing return to basics. Markets may swing bull and bear, but O’Neil promises to stand firm. –Demian McLean

Author:William J. O’Neil
Paperback:288 pages
Company:McGraw-Hill(2002-05-23)
ISBN:0071373616
List Price:$12.95
Amazon Price:$5.99
Used Price:$6.38

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